We make sure that users of outdoor products behave in a way that is compatible with nature conservation.
By using skis, bikes, mountain boots and other sports equipment in a way that is compatible with nature conservation, outdoor sports enthusiasts can make a decisive contribution to protecting biodiversity.
The non-profit association Digitize the Planet e.V. supports the manufacturers of outdoor equipment with its technology standard and the digital provision of nature conservation-compliant rules of conduct, flanked by another concrete solution on the way to Race 2 Zero and the protection of biodiversity.
“A study reveals that 8 out of 10 consumers expect outdoor brands to support and engage with environmental organizations, and 6 out of 10 state that this would positively motivate them to purchase products from such brands (Above The Clouds, 2025, Future Series: The NXT Outdoor Consumer Report).”
In addition to the major goal of CO² neutrality in terms of supply chains, production and distribution of outdoor products, we support manufacturers to the extent that their customers can use the products in a way that is compatible with nature conservation by making the rules of the game in nature digitally accessible to them and ensuring that they follow them.
This has a major impact on the acceptance of outdoor sports and contributes to the preservation of nature, the basis for outdoor sports.
A collaboration between the outdoor brand and our association supports the credibility of brand communication with regard to sustainable business practices.
Through your commitment, you will also participate in our constantly growing international network with know-how, education & research and pilot projects.
We communicate the brands/companies participating in our project as best practice in our network and at events.
Outdoor-Industry
